Oct 10
30
The new beacon of liberty: KFC’s Double Down
National Post – Oct. 29, 2010
The new beacon of liberty: KFC’s Double Down
By Lorne Gunter
Go KFC! Your Double Down sandwich has the health police in a tizzy. Those preachy, prancing, eat-your-peas pokenoses can’t decide whether to tax you, shield their children’s eyes from you or send you to reeducation camp – or perhaps all three at once.
I’m am happy to hear your new bun-less concoction is your most successful new-product launch in company history. May the marketing mastermind who came up with the Double-D get an unhealthy bonus.
To be honest, I can’t even imagine trying one – two deep-fried chicken breasts wrapped around two strips of bacon, two slices of processed cheese and some sauce doesn’t appeal to me – except maybe as a dare; a Double Down Dare. Still, I am genuinely pleased that you have had the chicken balls to come out with an item that thumbs its nose so completely at conventional public health wisdom.
What is the healthiest thing about a deep-fried chicken sandwich? Perhaps the 10 or 12 shreds of wilty lettuce, if it has them. But more than likely, the bun is the healthiest thing.
And what did you do with the bun, KFC? You tossed it. Brilliant!
You have invented a food item with almost no redeeming nutritional value. Not only that, you are well on your way to selling 350,000 units in Canada in the less than three weeks since its launch.
Click here for one of our earlier articles on this.